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IT & Infrastructure Full-time ⏳ Short term (< 6 months)

Posted by: S @sofi_alm

Location 📍 Westbridge, England

Timezone 🕒 UTC

Posted Date 📅 2026-08-19 16:09

Views 👁️ 28 views

A progressive organisation determined to reinvent customer engagement through marketing technology, data and analytics is looking for a seasoned Data Activation Lead. This position carries strategic leadership responsibility and offers a salary of circa GBP 90,000 plus an excellent benefits package, with hybrid working. You will drive how customer data is put to work across multiple channels, opening up fresh possibilities for personalisation, deeper customer engagement and stronger commercial growth. Leading a specialist team, you will work closely with colleagues in product, marketing, engineering, digital and data to create innovative, data-driven experiences. The role involves defining and delivering strategic Martech initiatives, including personalised and targeted engagement programmes, owning activation-focused data pipelines to keep data accessible, accurate and actionable, and prioritising the Data Activation roadmap against business objectives. You will also keep Martech platforms aligned to architecture, security, compliance and governance needs, and be the main go-to person for activation initiatives across the business. We are looking for proven experience heading up Martech, CRM and CDP programmes alongside customer data activation, deep familiarity with enterprise Martech stacks including Segment (or a comparable CDP), Braze (or an equivalent engagement platform) and Snowflake, and a track record of forming and steering multidisciplinary data teams. A solid grasp of customer data architecture, modelling and activation pipelines, working knowledge of cloud platforms like AWS or GCP, and a firm grasp of GDPR and consent handling, plus privacy-by-design principles, are all essential, along with the commercial mindset to demonstrate measurable impact. Requirements: - Proven experience leading Martech, CRM, CDP and customer data activation programmes - Deep familiarity with enterprise Martech stacks including Segment (or a comparable CDP), Braze (or an equivalent engagement platform) and Snowflake - Track record of forming and steering multidisciplinary data teams - Solid grasp of customer data architecture, modelling and activation pipelines - Able to win over senior stakeholders in marketing, product, engineering, risk and compliance - Practical familiarity with cloud data platforms like AWS or GCP - Firm grasp of GDPR, consent handling and privacy-by-design - Commercial outlook with evidence of business impact driven by data initiatives

# data activation # martech # cdp # segment # braze # snowflake # customer data # personalisation # gdpr # aws

Posted by @sofi_alm

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