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Full-time ⏳ Short term (< 6 months)

Posted by: I @ing_ATS

ING

ING is a banking company headquartered in Netherlands. Careers hosted on Workday (seed data).

Location 📍 Bruxelles Avenue Marnix (ING)

Timezone 🕒

Posted Date 📅 2026-10-23 03:26

Views 👁️ 27 views

Product Area Lead Customer Acquisition Growth Tribe Belgium | Private Individuals Mission The Product Area Lead Customer Acquisition is accountable for ING Belgium's New-to-Bank acquisition strategy and customer inflow within the Private Individuals segment. The role owns the end-to-end acquisition agenda for strategic customer segments including Minors & Gen Z, Starters, Expats, Member Gets Member and future growth segments, driving sustainable growth in active customers through digital acquisition, performance marketing, referral programs and customer-centric journeys on our website. The role reports to the Tribe Lead Growth. Strategic Leadership & Transformation • Own ING Belgium's New-to-Bank acquisition strategy and roadmap to drive new customer inflow. • Define and execute acquisition strategies for Minors & Gen Z, Starters, Expats and referral programs in collaboration with the Daily Banking & Brand team. • Lead transformation initiatives to improve acquisition effectiveness throughout the full funnel from traffic to conversion. • Drive innovation through AI, data-driven marketing, targeting and experimentation capabilities to ensure sustainable growth. • Contribute to strategic growth priorities together with the Tribe Lead Growth in senior stakeholder forums. Business Planning & Financial Accountability • Own annual acquisition plans, growth objectives, KPIs and acquisition targets (Must win Battles) • Manage acquisition, campaign and performance marketing budgets. • Ensure optimal allocation of resources and marketing investment returns (CPA). • Develop business cases and strategic recommendations for growth initiatives. Leadership & Organisational Capability • Lead Product Lead, squads and multidisciplinary experts across acquisition, performance marketing, conversion optimisation, content marketing and analytics (1 PL and 1 CPO, 5 squads, 19 direct reports and 3 functional FTE) • Build capabilities in performance marketing, growth marketing and analytics. Business Planning & Financial Accountability • Own annual acquisition plans, growth objectives, KPIs and acquisition targets (Must win Battles) • Manage acquisition, campaign and performance marketing budgets. • Ensure optimal allocation of resources and marketing investment returns (CPA). • Develop business cases and strategic recommendations for growth initiatives. — This position is managed in the company's applicant tracking system (Req. ID REQ-10123438). Use the "Apply External" button to apply on the company career site.

# REQ-10123438 # ATS import

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